Who Skratch Labs Is

Skratch Labs was founded in 2012 in Boulder, Colorado by Dr. Allen Lim, a sports physiologist who'd previously worked with WorldTour cycling teams as a team doctor. The brand's pitch was 'real food' alternatives to highly processed sports nutrition - short ingredient lists, recognisable sweeteners, and formulations cyclists could understand.

The Range

Skratch Sport Hydration Mix is the flagship product - drink mixes in flavours including Lemons & Limes, Raspberries, Oranges, and Pineapple. The line also includes Sport Energy Chews, Anytime Hydration Mix (a lower-carb daily option), Sport Recovery Mix (with protein), and Sport Bars.

Formulation Notes

Sport Hydration Mix is built around the sodium-glucose co-transport principle (similar to ORS principles). Sodium per serve sits around 380 mg, with cane sugar as the carbohydrate source and natural fruit for flavour. The Anytime Hydration variant is a lighter-sodium daily formulation.

Who Reaches For Skratch

Cyclists, runners, and triathletes who value ingredient transparency. Skratch has a strong cult following among club cyclists and is sold through endurance retailers in Australia.

Best Fit For

  • Real-food clean-ingredient endurance audience
  • Cyclists and triathletes who want short ingredient lists
  • Long ride bottles with cane-sugar carbohydrate

Worth Considering Alongside

If you're weighing up Skratch Labs against others in the same use-case bucket, these brand profiles cover the same ground from different angles:

  • Tailwind Nutrition - Colorado-founded endurance powder that combines carbohydrate and electrolytes in one bottle - popular with ultra and trail runners.
  • SiS - Science in Sport - UK endurance-focused sports nutrition brand with a strong cycling and triathlon presence in Australia.
  • High5 - Leeds-founded sports nutrition brand with a broad endurance lineup - gels, drinks, energy bars, and recovery products.

Frequently Asked

What does Skratch Labs mean by 'real food'?

Skratch's brand positioning emphasises short ingredient lists - cane sugar as carbohydrate, real fruit for flavour, mineral salts for electrolytes, no artificial colours or sweeteners. It's a sourcing and processing philosophy more than a regulatory category.

How much sodium is in Skratch Sport Hydration?

Skratch Sport Hydration Mix delivers around 380 mg sodium per serve - moderate dosing built around the sodium-glucose co-transport principle. Lighter than LMNT's 1,000 mg but higher than typical daily-hydration products.

Where can I buy Skratch Labs in Australia?

Skratch is stocked through Australian endurance specialty retailers (cycling and triathlon shops) plus brand-direct online from skratchlabs.com.

A note: Hydrate Better is editorial. Read each product's nutrition information panel for current ingredient and dose detail. Nothing on this page is therapeutic advice - see our disclaimer. Brand wordmark / hero image where shown is the brand's own publicly-shared asset, hosted on the brand's CDN and reproduced here under nominative use for editorial review.