Who Maurten Is
Maurten is a Swedish endurance nutrition brand founded in 2015. The company built its identity around a hydrogel delivery format - a formulation that becomes a gel in the stomach's acidic environment, with the stated goal of allowing higher carbohydrate concentrations to be tolerated during exercise. The brand is widely associated with elite marathoning and Grand Tour cycling.
The Range
Maurten's lineup centres on Drink Mix 160, Drink Mix 320, the Gel 100 and Gel 100 Caf 100, and the Solid 160 bar - most named for the carbohydrate content per serve. Drink Mix 320 in particular sits at a high carbohydrate concentration that traditional sports drinks couldn't tolerate.
Formulation Notes
Maurten's formulations are minimalist - water, carbohydrates (typically a fructose-glucose ratio), salt, and the hydrogel-forming agents (alginate and pectin). The brand doesn't add vitamins, caffeine (except the Caf variants), or stimulants. Carbohydrate doses are high - this is fuel for trained athletes during long sessions, not a daily-hydration product.
Who Reaches For Maurten
Marathoners, ultra-distance runners, road cyclists, and triathletes - particularly those targeting half-marathon and longer events where the in-session carbohydrate window matters. Maurten is sold through endurance-specialty retailers in Australia rather than supermarkets or pharmacies.
Best Fit For
- Marathon and half-marathon race-day fuelling
- Long-distance cyclists targeting 80+ g carb/hour intake
- Trained athletes who tolerate higher carbohydrate concentrations well
Worth Considering Alongside
If you're weighing up Maurten against others in the same use-case bucket, these brand profiles cover the same ground from different angles:
- SiS - Science in Sport - UK endurance-focused sports nutrition brand with a strong cycling and triathlon presence in Australia.
- Tailwind Nutrition - Colorado-founded endurance powder that combines carbohydrate and electrolytes in one bottle - popular with ultra and trail runners.
- Precision Fuel & Hydration - UK brand built around personalised sodium and carbohydrate dosing - known for advance sweat testing and tiered electrolyte concentrations.
- High5 - Leeds-founded sports nutrition brand with a broad endurance lineup - gels, drinks, energy bars, and recovery products.
Frequently Asked
What is hydrogel technology?
Maurten's signature is a hydrogel formulation that becomes a gel in the stomach's acidic environment. The stated goal is allowing higher carbohydrate concentrations to be tolerated during exercise. The format is used in their Drink Mix 160, 320, and gel products.
Where can I buy Maurten in Australia?
Maurten is sold through Australian endurance specialty retailers - cycling and triathlon stores - and online via select retailers and brand-direct from maurten.com. It's a premium endurance brand, not a supermarket option.
Is Maurten Drink Mix 320 too concentrated?
Drink Mix 320 sits at a high carbohydrate concentration (around 14% by mass) - well above the classic 6-8% isotonic band. The hydrogel format is designed to allow this concentration to pass through the stomach without the heaviness typical of hypertonic drinks. It's calibrated for trained athletes on long events.
