Who Liquid I.V. Is

Liquid I.V. is a Los Angeles-founded electrolyte powder brand that grew rapidly in the United States through DTC and Amazon, and is now distributed in Australia through Chemist Warehouse and other channels. The brand was acquired by Unilever in 2020 and has expanded internationally since.

The Range

Liquid I.V. is a single-serve sachet brand - flavours include Lemon Lime, Passionfruit, Strawberry, Acai Berry, Tropical Punch, Watermelon, and seasonal limited editions. Two main product lines exist: the original Hydration Multiplier and the Sugar-Free range. Some markets also see the Energy Multiplier and Sleep Multiplier variants - Australian availability varies.

Formulation Notes

Liquid I.V.'s original formulation uses what the brand describes as its Cellular Transport Technology - essentially a sodium-glucose-water ratio aligned with oral-rehydration-solution principles. The Sugar-Free formulation uses allulose and stevia instead of cane sugar. Sodium per sachet sits in the higher end for the daily-hydration category.

Who Reaches For Liquid I.V.

Travellers, festival-goers, busy professionals, and athletes who want a single-serve format with a higher sodium load than most supermarket sports drinks. The sachet form factor and the brand's marketing aesthetic have made it particularly visible on social platforms.

Best Fit For

  • Single-serve sachet portability for travel or festival days
  • Heavier-sodium daily hydration than supermarket sports drinks
  • Sugar-free buyers who want the daily-hydration aesthetic

Worth Considering Alongside

If you're weighing up Liquid I.V. against others in the same use-case bucket, these brand profiles cover the same ground from different angles:

  • LMNT - High-sodium electrolyte sachet brand co-founded by Robb Wolf, distributed internationally.
  • Dr.Hydrate - Australian-formulated daily-hydration powders and sachets, sold via the Drink SALTD platform.
  • Sodii - Australian high-sodium electrolyte brand built around HASTA-certified sachets, available through Drink SALTD and direct.
  • Precision Fuel & Hydration - UK brand built around personalised sodium and carbohydrate dosing - known for advance sweat testing and tiered electrolyte concentrations.

Frequently Asked

Is Liquid I.V. available in Australia?

Yes - Liquid I.V. has expanded distribution in Australian retail in recent years and is now stocked through Chemist Warehouse and select pharmacy and online channels. It's also available direct from liquid-iv.com.

How much sodium is in Liquid I.V.?

Liquid I.V.'s original Hydration Multiplier carries around 500 mg sodium per sachet, with similar amounts in the Sugar-Free variant. That's noticeably higher than supermarket sports drinks but lower than LMNT's 1,000 mg per serve.

Is there a sugar-free Liquid I.V.?

Yes - the Sugar-Free Liquid I.V. line uses allulose and stevia instead of cane sugar. The original Hydration Multiplier contains added cane sugar as part of the sodium-glucose absorption mechanism. See our sodium-glucose pump explainer for why.

A note: Hydrate Better is editorial. Read each product's nutrition information panel for current ingredient and dose detail. Nothing on this page is therapeutic advice - see our disclaimer. Brand wordmark / hero image where shown is the brand's own publicly-shared asset, hosted on the brand's CDN and reproduced here under nominative use for editorial review.